Description: Complete Protein Diet Bars (1 bar) by Optimum

Please Note: No returns on heat damaged (melted) bars.

All the low-carbohydrate goodness of our Complete Protein Diet meal replacement powder, in a convenient and delicious bar. With as little as 1.5 g of true carbohydrates and as much as 22 g of protein per serving, The Complete Protein Diet Bar has the best protein to carb ratio of any bar on the market.

Each serving of 1 bar contains: Calories 180 Calories from Fat 25 Total Fat 3 g Saturated Fat 2 g Cholesterol 5 mg Sodium 140 mg Total Carbohydrate 18 g** Sugars 0 g Sugar Alcohol 17 g Protein 20 g Vitamin A 0% Vitamin C 0% Calcium 10% Iron 6%

Nutrition facts vary slightly with each flavor.

**17 g of carbohydrates in each bar are from glycerine and other sugar alcohols.

Ingredients: Maltitol, Glycerine, Casein, Whey Protein Isolate, Hydrolyzed Gelatin, Soy Protein Isolate, Water, Palm and Palm Kernel Oils, Milk Protein Concentrate, Coconut Pieces, Natural Flavors. Contains 2% or less of: Cocoa Powder (Alkalized), Lecithin, Oligofructose, Canola Oil, Dextrose, Soybean Oil, Salt, Monoglycerides, Citric Acid. May contain traces of peanuts, various nuts and seeds.

Ingredients vary slightly with each flavor.

IMPORTANT INFORMATION ABOUT NEW CARBOHYDRATE COUNT

Why don't the bars say low carbohydrate on the wrappers anymore?

The FDA has regulations that define what can be called low sugar, low sodium, low fat, low calorie, etc. Currently they do not have any regulations in place concerning carbohydrates, so until they establish those guidelines no one can claim to have a "low carbohydrate" or "low carb" product.

Why are there now more carbohydrates in the Complete Protein Diet™ Bar?

The number of carbohydrates in the bars has not changed, but the FDA (Food and Drug Administration) has recently made a decision that Sugar Alcohols need to be listed as part of the total carbohydrate content. The additional carbohydrates you see on the label are derived from Sugar Alcohols. These Sugar Alcohols have always been in the bar, they play a crucial role in keeping the bar soft and moist while keeping the sugar low and controlling the fat content. In fact we were actually able to make these bars sugar free and they do not contain any gelatin (like many other bars on the market).

Why are there Sugar Alcohols in the bars?

Complete Protein Diet™ Bars are formulated to be soft, moist and sugar free. This would literally be impossible if Sugar Alcohols were not included. They help the bars retain moisture to keep their fresh, soft texture and contribute to their sweetness without simple sugars.

What are the sugar alcohols in Complete Protein Diet™ Bars?

Glycerine (Glycerol) and Maltitol

Why weren't sugar alcohols listed on the label before?

Sugar Alcohols have always been on the label, they just were not itemized in the Nutrition Facts breakdown before (see question 2 above). They were listed in the ingredients. Plus the calories they contribute (4.32 calories per gram) were included in the total calorie count, and on the bottom of the Nutrition Facts panel the calories per gram of Glycerine were disclosed. Sugar Alcohols are not technically a carbohydrate (they are an alcohol). However the format of Nutrition Facts panels only contains 3 categories of calorie yielding nutrients (protein, carbohydrates, and fat) and since Sugar Alcohols share some characteristics with carbohydrates (similar calorie content, sweet flavor, and the word sugar in their classification) it seemed to be the most sensible place to make them fit.

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